Metro News

Molson Coors’ ongoing partnership with Cincinnati Metro ensures safe fan celebrations for Oct. 15 game against Seattle Seahawks.

CINCINNATI – Oct. 9, 2023 – Football season is back, and Molson Coors is once again providing Bengals fans a way to enjoy game day excitement responsibly. The Miller Lite® Free Rides program is partnering with Cincinnati Metro to offer free public transportation to and from the Bengals vs. Seahawks game on Sunday, Oct. 15. All Metro routes, access paratransit service and new MetroNow! on-demand service will be free of charge all day on Oct. 15, ensuring fans have a reliable ride to cheer on the “Cincinnati Stripes.”

“As fans gather at the stadium and players begin the coin toss, our commitment to safe celebrations also takes the field,” said Alison Hanrahan, manager of community affairs, Molson Coors. “With the Free Rides program, we invite fans to unite for their team and comfortably enjoy the game day experience, all while knowing we’ve got their ride home covered.”

Since its inception in 1988, the Free Rides program has been an integral part of Molson Coors’ dedication to responsible celebrations in the communities it serves. Partnering with local mass transit, Molson Coors offers fare-free rides to patrons of sports and holiday celebrations in major metro areas throughout the United States. Over the years, this initiative has provided more than 8 million reliable rides nationwide. The Free Rides program was last activated in Cincinnati during the Bengals vs. Falcons game on Oct. 23, 2022, during which more than 25,000 individuals received free rides.

“Metro is thrilled to be a part of the Bengals game day action again through our partnership with Molson Coors,” said Brandy Jones, SVP of external affairs, Cincinnati Metro. “The Free Rides program provides a convenient transportation option for our fans around the city and at the stadium, ensuring nobody is left on the sidelines when it comes to getting home safely.”

Fans can plan their game day transportation by reviewing transit routes on Metro’s website.

About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people for all life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, Madrí Excepcional and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Simply Spiked Lemonade, ZOA Energy, Blue Run Spirits, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with energy drinks, bottled spirits, ready-to-drink cocktails, cider and more. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.