The Reinventing Metro Conceptual Plan:

In December 2017, the Southwest Ohio Regional Transit Authority Board reviewed the Reinventing Metro plan concept, which outlines transit improvements that are possible if new sales tax funding is secured. This represents the culmination of almost three years’ worth of community outreach and planning. No decisions related to the plan were made.

The Reinventing Metro plan includes service plans for sales tax options from 0.5% to 1.0% in 0.1% increments, consistent with new state law. The objectives of the plan are financial sustainability, improved service frequency, longer service hours, and shorter trip times for customers. 

View the Conceptual Plan:
Opportunities For Our Region's Future - Presentation to the SORTA Board of Trustees December 12, 2017:

View the full overview of the Reinventing Metro plan including different options in regards to the proposed sales tax levels:

.5% Hamilton County sales tax
.6% Hamilton County sales tax
.7% Hamilton County sales tax
.8% Hamilton County sales tax
.9% Hamilton County sales tax
1% Hamilton County sales tax
View the full report

Studies and Reports:

UC Economics Center Study:
 Click here to view the full results of the study that ranked us #1 in efficiency among our peer transportation cities.

Reinventing Metro Development Study:
In early 2017, we received a report from consultant AECOM, illustrating options for improving our system if additional funding were available for services in Hamilton County. Read the full report here.

METRO Futures Task Force:
 Our task force concluded that SORTA should continue to seek innovative ways to expand services throughout Hamilton County with particular emphasis on connecting people to jobs and services. Read the full report here.

March 2016 Public Opinion Survery: Conducted from Feb. 8-11, 2016, by Fallon Research & Communications, Inc. with responses from 404 Hamilton County residents, we found that 92% believe transit supports the economy and quality of life; 79% see benefit in expanded transit. Read the full results here

We need your help!
Tell us how you would like to see us reinvent Metro by sending your suggestions to
What we've been up to:

Cincy EZRide:
In September 2016 we launched Cincy EZRide, a free app for iOS and Android that allows you to plan your trip and pay your fare directly from your smartphone.

New Commuter Buses: We've purchased new commuter-style buses for our long distance routes which feature enhanced amenities such as reclining seats with higher backs as well as electric and USB outlets for device charging.

State of Metro: At a Crossroads: We released our yearly State of Metro which currently highlights the tough decisions ahead for Metro should we not receive additional funding.

Community Engagement: This year we've taken our State of Metro on the road to communities across the region. Learn more about attending or scheduling a presentation here.

New Transit Centers: With the help of federal Surface Transportation Grants, we plan to break ground on three new transit centers in 2017 & 2018 - Northside, Oakley, and Walnut Hills.

CEO On Board: Metro CEO Dwight Ferrell has been riding snd speaking with customers, finding out what they really want. Read more about it here.

Read about the State of Metro > >