METRO CEO DWIGHT FERRELL GETS ONBOARD TO FIND OUT WHAT CUSTOMERS REALLY WANT

Want to know what your customers want? Ask them.

That’s just what Metro CEO Dwight A. Ferrell is doing by getting onboard to talk face-to-face with customers in hopes of finding out how to improve their experience riding Metro.

CINCINNATI – Want to know what your customers want? Ask them.

That’s just what Metro CEO Dwight A. Ferrell is doing by getting onboard to talk face-to-face with customers in hopes of finding out how to improve their experience riding Metro.

Riders may see Ferrell on their bus in the near future and are encouraged to share their suggestions with him. Today, he rode the Rt. 33 Western Hills-Glenway and spoke with dozens of riders about topics ranging from what is needed to expand service to what amenities they would like to see in the future, in addition to addressing a couple customer service issues. Ferrell even showed riders how easy it is to purchase their bus fare on the new Cincy EZRide app.

“We’re working to reinvent Metro to make it a service that is attractive to current and future riders as we work to grow our ridership to 20 million trips by 2021,” said Ferrell. “After talking with many of our Millennial-aged riders, I was inspired to sell my car and live a car-free lifestyle. It’s a choice that many of our riders would like to make and we need to make sure that we are providing a reliable, convenient and easy to use service that allows us to do just that.”

“And there’s no better way for us to understand what those needs are then to get onboard and talk with them,” he added.

Metro has made many improvements to make riding Metro easier, including through its new Cincy EZRide app, real-time bus tracker and new commuter-style buses with reclining seats and charging ports for smartphones and laptops on several of its long-distance express routes.

Customers are also welcome to provide Metro with their suggestions by emailing TellDwight@go-metro.com.

Metro is a non-profit, tax-funded public service of the Southwest Ohio Regional Transit Authority, providing about 16 million rides per year.
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